Takudzwa Tsongorera
Sales and Marketing Executive
Profile summary
Results-driven Social Media & Digital Marketing Specialist with 5+ years of combined experience in sales, customer service, and retail operations across the UAE and Africa. Skilled in social media management, content creation, e-commerce marketing, and digital campaign optimization, with a proven ability to boost engagement, drive online conversions, and build brand loyalty. Adept at integrating data-driven strategies with creative content to grow audiences and maximize ROI. Proficient in data analytics using Excel and Power BI to derive actionable insights and support strategic decision-making.
Career highlights
Developed Interactive Power BI Dashboards: Created interactive dashboards in Power BI for Shoprite, visualizing key marketing and sales data to facilitate strategic decision-making and improve forecasting accuracy.
Streamlined Customer Onboarding: Developed and implemented a new customer onboarding process at Game, reducing average onboarding time by 25% and improving initial customer satisfaction scores by 10%.
Implemented CRM System: Successfully implemented and customized a new CRM system (beyond Salesforce), resulting in a 10% reduction in customer service response times within the first quarter.
Mastered Power BI Data Visualization: Developed interactive dashboards and reports in Power BI, providing actionable insights into marketing campaign performance and customer behavior at Shoprite, leading to improved strategic decision-making.
Key skills
Professional experience
Directed and executed digital marketing and social media campaigns, achieving a 15% increase in customer inquiries and a 10% rise in conversion rates. Cultivated key client relationships, leading to a 20% increase in repeat business. Managed and analyzed lead generation and campaign performance using CRM tools, optimizing strategies to maximize ROI.
- Spearheaded digital marketing and social media campaigns, resulting in a 15% increase in customer inquiries and a 10% rise in conversions
- Cultivated personalized client relationships, driving a 20% increase in repeat bookings
- Managed leads and tracked campaign performance using CRM tools, optimizing marketing efforts for maximum ROI
Responsible for collecting, managing, and analyzing marketing and sales data to generate actionable insights. Utilized Power BI to develop interactive dashboards and reports, monitoring campaign performance, customer behavior, and market trends. Translated data into strategic recommendations to optimize marketing initiatives, improve ROI, and support business growth while collaborating with cross-functional teams for forecasting, trend analysis, and informed decision-making.
- Directed digital and in-store marketing campaigns, boosting brand visibility and driving a revenue increase
- Oversaw 40+ staff across two branches, ensuring consistent customer experience and marketing goal alignment
- Developed and implemented upselling and retention strategies, resulting in a 25% increase in repeat business
Spearheaded social media campaigns that boosted product revenue by 15%. Delivered compelling product demonstrations and online experiences, enhancing customer engagement. Analyzed customer feedback to optimize marketing materials and improve service quality.
- Spearheaded social media campaigns that boosted product revenue by 15%
- Delivered compelling product demonstrations and online experiences, enhancing customer engagement
- Analyzed customer feedback to optimize marketing materials and improve service quality